IUCN Campaign
NAFADiploma Project
Advisors: Terence Yeung
This was part of my third year diploma project where I attempted to rebrand International Union for Conservation of Nature (IUCN).
ABOUTAs part of the project I designed a series of posters and a print ad. I used text about each endangered animal to fill each silhouette with the tagline ‘will they become something we can only read about’. When placed in the daily newspaper, this ad was meant to capture the readers attention and surprise them as the text they are reading on the previous page becomes the animal in the poster on the next.
